The OLAY Skincare Swap
Most women are blinding trusting that their skincare routine is doing enough. But is it?
We partnered with TikTok’s big sister Tefi Pessoa and took to the streets of New York, asking women of all ages, skin types, and routines to trade their entire lineup for just two jars: Olay Niacinamide and Retinol24.
We documented their 7-Day Skincare Swap Challenge.The results were clear, glowy skin.
You’re one swap away from YOUR BEST SKIN YET
From Gen Z skincare product junkies to millennial moms with no routine at all, we challenged eight women with very different skincare needs to swap their regimens for just two jars: Olay Niacinamide and Retinol24.
We documented the 7-Day Skincare Swap and let their skin do the talking on social.
ACD: Clancy Fink
Art Directors: Danielle Waterman & Lindsay Easom
Copywriter: Elaina Berkowitz